Why Bother?

Problem

In the 2015 general election just 43% of 18-24 year olds voted, compared with 78% of people aged 65 or over. When the 2017 snap election came around, we couldn't let this happen again.

 

Solution

Myself and a couple of friends got together to create a campaign to engage young voters. We crowdfunded for campaign budget, allowing us to produced video content from the opinions of young people. This content captured their understanding of the value of their vote. A variety of opinions sparked debate on social media.

Client: Self-initiated

role: Campaign Leader, Art Director, Videographer and Editing

team: Joe Shields & Miriam Miller

 
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This content even spurred actor Paterson Joseph, former star of Peep Show, to create a video for us. We targeted fans of Peep Show to reach and engage new audiences, to tap into the feeds of young people who have never engaged with politics online.

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Results

  • 1.6 million people reached

  • Majority: 18-24-years-old

  • 26% were 18-24-year-old women

  • 33% were 18-24-year-old men

  • 462,000 video views

  • 300,000+ post engagements