Remember a star

Problem

After the disruption to normal life due in 2020, Dementia UK wanted to connect with people at Christmas and show them the great work they are making possible and the impact of Admiral Nurses on real families. 

 

Solution

We created an insert for cold audiences which abled them to remember a loved one using an update of the Remember a Star creative. This aimed to resonate with both those who may have been affected by dementia and those in bereavement due to coronavirus.

Client: Dementia UK

role: Art Director

Copywriter: Georgie Baker