match fuNDing Christmas Appeal
The Christmas of 2020 was like no other before. The world was an uncertain place and many social enterprises doing vital work were in jeopardy. Comic Relief sort to raise donations to keep these organisations going, with the additional help of the government matching every gift the public give.
We created a joyful and warm appeal, ensuring the tone was right in the circumstances the pack would be reaching supporters, but striking the balance to also prompt the viewer to give a gift at Christmas.